Rhetorics of Hope: Complicating Western Narratives of a “Social Media Revolution”
Given the fact that technology is at the core of the One-Third world’s ability to dominate—economically, militarily, culturally—the two-thirds world, isn’t it also problematic to assume that, with access to technology, liberation from oppressive representational practices is a given?
—Queen 485
In June of 2009, incumbent Mahmoud Ahmadinejad was declared the winner of the Iranian presidential election, while opposition leader Mir-Hossein Mousavi cited blatant violations of the fair electoral process. Rallying for democratic justice and calling for action, Iranians filled the streets in the largest demonstrations since the 1979 revolution. The authorities applied pressure against the protesters and people died. Mousavi and Green Movement supporters marched with tape over their mouths, symbolizing the government’s silencing of their votes, their demonstrations, and the democratic process. Meanwhile, the Twittersphere was getting louder and louder.
Similar to WTO, G-8, and G-20 protests around the world in the last decade, Twitter and other mobile technology users were active in spreading information and ideas about the protests in Tehran. According to Mashable, use of the #IranElection hashtag reached a staggering 221,744 per hour at its height during the June protests (Parr). Western media outlets described Twitter and other social media platforms as helping protesters to orchestrate demonstration logistics and movement through the streets of Tehran. Accounts told that Iranians following and posting #IranElection updates used the almost immediate spread of information to quickly avoid police barriers and reorganize. Striving for political solidarity in the West, the clamoring use of the #CNNfail hashtag prompted expanded CNN coverage of the election protests (see Poniewozik), and the Obama administration pressured the Iranian government to maintain Twitter access during the struggles. When the Iranian government did shut down most Internet access, sympathizers like San Franciscan Austin Heap set up and broadcast instructions for accessing proxy servers set up around the world to circumvent Internet blocks. As Clay Shirky explained at the time, “These flat networks of groups, as opposed to one hierarchical structure, allow instant, on-the-ground, mass communication using mobile devices” (Rawlinson). It was an exciting time for Westerners who watched in anticipation, seeing in real time how Twitter was helping Iranians organize against what the Green Movement described as a repressive regime, watching as social media was coming to the aid of democracy across the globe. And our very anticipation that (American-made) digital technologies and their literacies could serve these democratic ends assuredly shaped how we saw the situation unfold—at the expense of how it actually happened.
Using a transnational feminist analytic that traces ideological traffic, one aim of this article is to offer a more complex analysis of technology and social protest that counter-poses the U.S. agenda embedded in the digital literacy myth, which I define below. Western rhetorics of hope for digital technologies and their literacies circulate globally and shape public understanding of digitally mediated events. I analyze how such hope circulates in U.S. public intellectual debates and the news media’s coverage of social media’s role in the 2009 Iranian election protests. These narratives, I find, traffic the digital literacy myth in order to preserve Western expectations of digital technologies and their literacies as serving the democratic project. I argue that these rhetorics of hope render invisible to the Western world a more complex perception of technology’s actual use for global social protest movements, particularly erasing Iranian women’s significant use of technology and embodiment to serve their political project. Following Saskia Sassen, I aim to tell the story of the 2009 Iranian election protests in ways that look beyond the technical capacities of digital tools, understanding their power in the context of “the social environments in which they get used” (342). Through this reading, I contextualize and complicate Western rhetorics of hope and highlight how Iranian women used and were used by technology during the protests.
Narratives of Hope: Tracing the Digital Literacy Myth in Western Media Coverage of the 2009 Iranian Election Protests
The digital literacy myth—in which government, public, and academic discourses cast digital technologies and their literacies as a means of access to economic gain in the global economy and the spread of democracy on a global scale—is deeply ingrained in our national imaginary and comes with social, political, and material consequences. Long ago, Harvey Graff, Brian Street and other literacy scholars revealed the falsity of literacy’s guarantee for a democratic citizenry and upward mobility for individuals, describing it as “the literacy myth.” While many scholars came to critique these deeply held hopes for literacy, the development of computer technologies and their associated literacies has recaptured the essence of the literacy myth. As Selfe pointed out in Literacy in the 21st Century, the democratic and economic promises of the literacy myth were blended with the economic agenda of the Clinton Administration in the 1990s, and trafficked through policy such as the 1996 National Education Technology Plan, Getting America's Students Ready for the 21st Century: Meeting the Technology Literacy Challenge.
Since then, the hope that technologies and their literacies will bring such economic and democratic progress has continued to expand alongside processes of globalization and the development of social media. In what I describe as the digital literacy myth, the economic promises (or consequences) of the original literacy myth are no longer simply afforded to the individual within the national economy, but to the nation within the global market. Literacy’s promise to strengthen the democratic public in the U.S. is now extended to promote the spread of “democracy” across national borders. Digital literacies and education, the U.S. economic agenda within the global marketplace, domestic social policy, and U.S. foreign policy have all born the ideological traffic of the original literacy myth as it has evolved to address the anxieties of our current context. The digital literacy myth and its attendant economic and political agenda now circulate as ideological traffic in Western narratives like those describing the 2009 Iranian election protests, as I trace below.
While later heavily critiqued, many early Western media accounts of the Iranian election protests focused on the use of social media and other modes of digital literacies, such as email and texting, for both coordination of on-the-ground organizing and for dissemination of counter-narratives of the political clashes. The hype was compelling for an audience who is intrigued by, and who stands to benefit from, narratives of digital platforms and their literacies as integral to spreading global democracy. Here is an instance wherein a corrupt government sought to smash the capillaries of information transmission both within and outside of the confines of the state, while the people, guided by their just and righteous will to true freedom, exercised their right to free communication through the cunning use of technologies—or so some told the story. Contrastingly, Evgeny Morozov argues in The Net Delusion that Western media response to the Iranian election protests showcased our cyber-utopianism, and he urges that in order to ward off the tangible political dangers of our cyber-utopianism and Internet-centrism, we must replace them with cyber-realism and cyber-agnosticism. Driven by what Morozov calls the Google Doctrine, or “the fervent conviction that given enough gadgets, connectivity, and foreign funding, dictatorships are doomed” (5), these Western narratives express our greatest hopes for the political potential of the technologies we love.
In this section, I aim to heed Morozov’s call for a more tempered understanding of technology’s democratic potential by listening carefully to what motivates our cyber-utopianism in the wake of the 2009 protests. Following a transnational feminist analytic, I consider the long-standing and currently evolving U.S. agenda in preserving the myth of guaranteed economic progress and democratic promise of technologies and their literacies. Within her framework for networking arguments, Rebecca Dingo uses transnational feminist M. Jacqui Alexander’s concept of ideological trafficking in order to reveal “how arguments are networked within a single occasion to show that ideologies traffic across time and texts” (70). For Dingo, tracing ideological traffic unearths the ideological baggage that shapes powerful ideas, allowing rhetoricians to “[lay] bare the rhetorics that have become naturalized and a common part of our political imaginary” (69-70). In the case of Western narratives of the 2009 Iranian election protests, many accounts presented “flattened” narratives that attributed political agency to the technology rather than to the people, thereby missing the opportunity to focus on the more significant nuances of the social movement.1 Rather than recognizing how women engaged in embodied revolutionary activism, Westerners described a “Twitter Revolution,” thereby trafficking the digital literacy myth and erasing the bodies of those fighting for political reform.
My analysis makes visible how Western narratives of the Iranian election protests traffic the ideological baggage of the digital literacy myth. This rhetorical networking makes visible Western conceptions of technology as inherently democratic, thereby serving U.S. interests at least as far as to preserve the myth, while (perhaps) inadvertently working to obscure and flatten the specific local history that shaped the protests and the movement of Iranians therein. Most intriguing about the rhetoric of the U.S. media sampled below is how frequently it attributes political agency to technology rather than to the protesters themselves. While the complexity varies in terms of coverage of the political, material, and historical realities of that particular Iranian moment, each of the following examples from news stories or op-eds published by major Western media outlets takes the step of assigning democratic progress to the technology, rather than to the Iranians who used it.
Women in the Iranian Election Protests
Critiquing the discourse on social media in the Iranian election protests in her Time article “The Twitter Devolution,” Golnaz Esfandiari bashes early accounts for their inaccuracy, overzealousness, and lazy reporting. She argues that such narratives have “been a terrible injustice to the Iranians who have made real, not remote or virtual, sacrifices in pursuit of justice (Esfandiari). In fact, Westerners claiming that technology gave agency and power to Iranian activists are asking the wrong question and gathering the wrong answers. In their efforts to maintain and support rhetorics of hope for the democratic promise of technologies and their literacies, Western narratives have eclipsed a much more interesting and more profound, historically rooted and contextually emergent understanding of technology’s role in the election protests.
One, among many, of the kinds of narratives that could have been told in place of those that transfer agency from Iranians to technologies, is that of the unprecedented numbers of women involved in the campaigning, organizing, and protests surrounding the 2009 elections. In fact, the reduced worth of women’s bodies articulated in the Iranian legal system was among the most significant political and social questions at stake in the outcome in this election, and hence one of the most significant causes for the protests. In this section, I draw upon transnational feminism to “place micro-examples within macrocontexts” in order to “consider not only a woman’s local circumstances but also how vectors of power—supranational policies, colonial history, global economic structures, even our practices here in the West—shape women’s lives in disparate places” (Dingo 144). I return dimension to the flattened Western narratives described above through an analysis of Iranian women’s history of activism in recent decades and during the protests, placing examples of #IranElection tweets within their historical context.
That women were involved in the protests is less novel than the ways in which they united and built coalitions to make demands for their rights. In the three months leading up to the election, over 40 organizations and 700 individuals came together to form the group Convergence of Women, demanding that candidates consent to and implement the UN’s Convention on the Elimination of All Forms of Discrimination against Women5 (CEDAW), and that they reform those aspects of the constitution and legal system under which women are unequal to men. A portrayal of the rich ways women used their available means to shape political outcomes breathes much greater life into the 2009 protests and helps us understand that the use of technology at the time was a likely next step given the ways that women and men were building upon already established social networks of all kinds to realize their political agency. Additionally, the presence of women’s bodies in the protests and online reflects the fact that embodiment as a form of political agency is not limited to physical or national borders.
Momentum in Iranian Women’s Activism
Since the 1979 revolution, Iranian women have been actively organizing and expanding policy reforms to better their social position and systemic rights. Among the most significant accomplishments has been the increase in literacy rates among women from 38% in 1980 to 70% in 2000 overall, with impressive rates of 91% in the age group of 15-24 (Moruzzi 11). Under President Khatami, we see a shift in policy language from that in The First Economic, Social, Cultural Development Plan of the Islamic Republic (1989-93), where goals included “bringing about a higher level of participation among women in social, cultural, educational and economic affairs, while maintaining the values of the family and the character of Muslim women” (qtd. in Tazmini 67). According to the Centre for Women’s Participation’s National Report on Women’s Status in the Islamic Republic of Iran, Iran’s educational priorities under Khatami include “modifying educational materials in order to portray the correct image of women’s roles in the family and society, and of the mutual rights of women, men, and the family at all levels,” as well as “revising existing education laws that are gender biased” (67), and “teaching management skills to women with the aim of enhancing their participation in the sphere of decision-making” (68). These shifts at the policy level were occurring in conjunction with the reform movement begun in 1997, when women’s participation in the presidential election campaign, appointment, and election to positions of public office were reaching unprecedented levels (Tazmini 68-69; Haghighatoo 15). And, while none of the 42 women who registered to vie for the 2009 presidential candidacy were approved by the Guardian Council, the role of women’s issues in the presidential campaigning showed a promise for possible change, thanks in part to the One Million Signatures campaign.
Evolving out of this history of activism and change, the One Million Signatures campaign emerged in August 2006. The campaign was unique in its issue-based approach; its one goal was the reform of gender-discriminatory laws that seep down through Iranian society and help shape the social imaginary that defines women’s roles and acceptable treatment of women. Seeking to end legal polygamy to preserve women’s rights as the sole beneficiaries of the economic advantages of marriage, to reform alimony law to better ensure that women will be financially protected when husbands divorce them, and to put an end to honor killings, the activists of the One Million Signatures campaign sought to gain support through means of “nonviolent street politics” (Khorasani 42). Activists used the networks already established within their daily lives to share information and gain support through face-to-face encounters in friends’ homes, hair salons, and other public gathering spaces (42-44). According to co-founder Noushin Ahmadi Khorasani, the campaign’s choice to embody an issue-based approach utilizing tactics that are already embedded in volunteers’ daily lives helped avoid fights over ideology and identity politics that have presented deep challenges for prior waves of Iranian feminist activity.
Contrasting the 1979 revolution with the activist mood of 2009, Khorasani writes: “one need only look at all the images from this past June showing long lines of demonstrators in which millions of young men and women freely mix with one another, standing shoulder to shoulder in a way that was hardly in evidence during the last days of the Shah’s regime or the first days of Khomeini’s” (91). Khorasani’s discussion of the process and success of the One Million Signature’s campaign describes how women volunteers (and even some men) moved their bodies among their social networks in order to spread the message of legal reform. The in-person nature of the movement was especially significant because women are defined as half-persons throughout the Iranian laws that the campaign sought to reform. Charges of adultery, for instance, according to Article 74 of the Penal Code, “whether punishable flogging or stoning, may be proven by the testimony of four just men or that of three just men and two just women” (136). Women’s bodies are similarly valued at half that of men’s in Iran’s legal code, such as in Article 300: “The blood money for the first- or second-degree murder of a Muslim woman is half that of a murdered Muslim man” (137). The presence of a woman volunteer speaking out against such laws works to affirm her own wholeness; the woman-to-woman direct education and the solidarity and plurality represented by the signatures stand in dismissal of those Iranian laws that reduce women’s value to half that of men’s. My focus on women’s bodies here is not to contain their worth in the body, but conversely to demonstrate that Western and One-Third world rhetorics about digital technologies and their literacies have material consequences, particularly for women when their bodies are erased by rhetorics of technology’s agency.
The One Million Signatures Campaign is, in part, based upon a belief that changing Iranian legal culture will help shift the social dynamic within which women do not have the freedoms for which they are organizing. As the campaign evolved, building on their face-to-face and volunteer-education based tactics, organizers added an online component to their canvassing and tapped into the changing landscape of election politics to advance their cause. As the One Million Signatures campaign and the Convergence gained support, presidential candidates Mousavi and Karroubi were compelled to—or, in the very least saw the political advantage available in the choice to—publicly commit to supporting reform of women’s rights upon election. The Internet was one tool at the disposal of the Convergence and the One Million Signatures Campaign, but it was hardly the most significant and is in any case a tool fraught with a conflicted role in Iranian history.
Conclusion
In the case of the 2009 Iranian election protests, stories covering “the Twitter revolution” eclipsed more significant and accurate accounts of technologies and how activists employed them. Trafficking the digital literacy myth, those accounts obscured more reflective analyses of the most significant political networks, many of which had been built from the ground up by women in recent years and without which no political movement would have had footing for demonstrations of such scale. In debating to what extent the role of social media can be used in service of democratic movements, for instance, Gladwell and Shirky’s exchange eclipses the fact that images of Neda’s body—dying and bloodied in the midst of a revolutionary protest—came to reflect the very political body of Iran, particularly through its circulation across social media networks and geopolitical borders.
Nor did such accounts recognize the ways in which Iranian women worked with strategies of embodiment and disembodied activism to heal and make whole legal devaluations of women’s bodies in the legal architecture of the nation. Flattened narratives about the democratic promise of Twitter for Iran similarly made opaque the complex history of feminist activism in Iran, and the difficult position a global network such as Twitter casts for a locally rooted movement. Describing the One Million Signatures Campaign’s conflicting goals with regard to networking with transnational feminist groups, for instance, Khorasani expressed significant anxiety about joining with transnational movements, recognizing the need to balance local knowledge and experience with global power and influence (78). Cooptation is merely one risk of opening a movement up to global networks of solidarity. In these ways and more, Western narratives of the Iranian election protests that touted Twitter’s democratic results for the women and men of Iran failed us all.
In Territory, Authority, Rights, Sassen contends with “easy generalizations” about economic globalization, particularly the notion that the state is in decline due to a distinct set of global forces that act upon the declining nation-state with predetermined consequences of neoliberalism, opening of markets, and the fall of the welfare state. Rather, Sassen argues that we must conceive of the effects of globalization in terms of variation, since global forces “confront considerable national specificity” (227). Fear of decline in economic and innovative status might be one motivating factor explaining the current saturation of the digital literacy myth, with its promise for the economic progress of the One-Third world and in compatibility with specifically Western versions of democratic progress.
When we network the economic and political interests contained within the digital literacy myth with reductive Western accounts of a “Twitter Revolution” that obscures any historical context for technology or activism in Iran—and one which overlooks significant stories about the role of women, women’s bodies and technology in protest—we can tie such narratives to fear about the decline of the U.S. in the future global economy, a fear that motivates and sustains the digital literacy myth. The deeper our fear, perhaps, the louder our hope. The result of this ideological trafficking, as I have shown, is the rhetorical erasure of the political agency and embodied realities of actual human agents in the democratic processes the Western commentators describe. Realities of women’s activism, in a geopolitical region that the West is often quick to point out as particularly oppressive to women, are disembodied and erased in narratives that traffic ideologies of technology and democracy in service of Western interests. Those interested in challenging the material and political consequences of rhetorics of hope for technology should continue to network arguments about its use toward democracy across borders in order to challenge and prevent similar ideologically motivated erasures.
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In Shirky’s use of the term, “flat” refers to horizontal networks of agency and power wherein action can originate from and move through other nodes in the network fluidly and with spontaneity, as opposed to how power moves in a top-down hierarchial model. My own use of the word “flattened,” usually referring to narratives, describes ways in which global/local histories, material realities, and complex distributions of agency across contexts are collapsed in representations that seek or work to circulate a particular ideology or series of political commitments, especially when located in a transnational gaze from a One-Third world nation to a Two-Thirds world.↩︎
This equation is an extension of the implicit ideological and economic agenda of the Clinton Administration’s technological literacy plan, articulated by Selfe in Technology and Literacy in the 21st Century as: “science + technology + democracy (+ capitalism) + education = progress + literate citizenry (122-3).↩︎
See, for instance, Hardt and Negri’s Empire trilogy, wherein they argue that the tools and requirements of the worker-subject in the global era can become the tools through which the multitude reclaims the common.↩︎
This project began with my own awe at Twitter’s democratic power in the Iranian election protests in 2009, in fact. It has only been under careful reflection and guidance from outside readers that I’ve come to explicitly critique these rhetorics.↩︎
It’s important to note that the United States has also declined to ratify CEDAW.↩︎
These images have been circulated so vastly that their origins are obscure and beside the point. For that reason, I offer no citation for them.↩︎